SUSTAINABLE PRODUCTION
Sustainable couture made in Europe
Our Philosophy.
With our fashion, we not only want to look good, but also contribute to a better world. We are proud that our clothing is not only beautiful, but also ethical and environmentally friendly.
Our high-quality favorite pieces are produced to the highest standards of quality and style, with meticulous attention to detail and under strict sustainability guidelines. We place great importance on short supply chains and therefore produce exclusively in Europe and Turkey. All our intimates and swimwear come from Portugal. Jersey, knitwear, and woven fabrics are produced in trusted factories in Istanbul, Turkey. Our jeans are manufactured in a GOTS-certified factory in Tunisia. With our partner in Tunisia, we utilize state-of-the-art Jeanologia technologies to conserve as many resources as possible, even during the washing process.
Our business partners are carefully selected, and personal contact is very important to us. It is essential that all our suppliers share the same sustainable philosophy as we do.
Together we want to make a difference and empower women in business. We firmly believe that true sustainability can only happen when everyone in the supply chain is paid fairly.
STOP THE TOX IN YOUR CLOTHES
SUSTAINABLE MATERIALS
Our high-quality materials at a glance
Luxury & Sustainability.
The high-quality processing of sustainable and vegan materials is a matter of course for us. But our quality standards go far beyond that: Every ingredient – in complex models, this can involve up to 20 components – is selected with the utmost care and tested for sustainability. Our aim is always to further improve solutions we've found – with a view to the entire production chain. All ingredients meet the highest requirements regarding the use of skin- and environmentally friendly chemicals and comply with the OEKO-TEX® Standard 100.
The processing is carried out in cooperation with long-standing, trusted partners in Turkey, Portugal and Tunisia.
Our product range is PETA-Approved vegan certified and demonstrates once again that luxury can be vegan and sustainable: for example with Tencel or Ecovero, wonderful and temperature-regulating fabrics that are in no way inferior to silk, but are made from sustainably sourced wood. Or our natural undyed denims, which are produced in a super water- and resource-efficient manner.
An overview of our high-quality materials.
STOP THE TOX IN YOUR CLOTHES!
Sustainability.
PETA APPROVED VEGAN
We've always been vegan – and since May 2021, LOVJOI has also been PETA-approved vegan certified. More than 1,000 companies and brands are allowed to use the logo because they guarantee that their products are free of animal-derived materials such as leather, silk, feathers, fur, bones, etc. – LOVJOI is one of them. We're proud of that.
ORGANIC COTTON / kbA
16% of the world's pesticide use is for growing conventional cotton! Therefore, it is especially important to focus on more sustainable alternatives, such as organic cotton. LOVJOI products use only cotton from certified organic farming.
Our Production
A look behind the scenes at the production of our INTIMATES collection
Our Production
A look behind the scenes at the production of our INTIMATES collection