WEAR MORE WASH LESS.
Sustainability doesn't end with the purchase of a garment.
Generals.
There are also things you can do at home to keep your CO² footprint as low as possible and to keep your clothes looking new for as long as possible.
Not every garment needs washing after just one wear. Every wash puts stress on yarns and colors. The more often you can skip washing, the longer your favorite item will stay looking new. Avoid using bleach, stain removers, or optical brighteners whenever possible, and use a laundry bag for garments with synthetic fibers to protect both the environment and your clothes. Sort your laundry by color to prevent any color transfer from dark items to lighter ones.
Avoid using a dryer if possible. Each cycle puts stress on your favorite items, making them thinner and shorter, or in the worst case, deforming them.
Avoid fabric softener. It often contains harmful chemicals, fragrances, and preservatives that pollute waterways and cannot be completely removed by wastewater treatment plants. It can also contain environmentally harmful microplastics. Synthetic fibers (especially elastane) are very sensitive to fabric softener. As a result, garments with stretch quickly lose their shape, become loose, and develop bulges.
Organic Cotton
Use the ECO program on your washing machine. Your laundry will get clean even at 30 degrees. If needed, 125 cl of white vinegar can replace fabric softener. Reshape the garment while damp. Dry in a well-ventilated place.
Regenerated Cellulose Fibres
TENCEL™ Lyocell, LENZING™, ENKA®, and Cupro Bemberg™ are regenerated cellulose fibers. Use the delicate cycle on your washing machine. Adding up to 125 cl of white vinegar directly to the drum will help keep colors vibrant and soft for longer. Dry the garment immediately after washing in a well-ventilated area.
Intimates & Swim
We generally recommend hand washing our lingerie and swimwear - alternatively, you can machine wash our intimates on a gentle cycle with mild detergent, but a laundry bag is essential: it protects the delicate materials and ensures that fasteners or underwires do not get caught in the washing machine.
