Sustainability in clothing does not end with the purchase of a garment.

You can also do a few things at home to keep your carbon footprint as low as possible: Jeans, for example, adapt their appearance to your wrinkles of movement through your personal wear. This means they develop an individual look, which increases the less you wash them.
Not every garment needs a wash after one wear. Every wash cycle stresses yarns and colours, just like using a dryer. The more often you can avoid washing, the longer your favourite piece will remain as good as new. If possible, do not use bleach, stain salts or optical brighteners and, for garments with synthetic fibres, use a laundry bag such as Guppyfriend to protect the environment and your clothes (more at : ). Sort your laundry by colour to avoid any staining of dark items on light ones. 


Cotton is normally uncomplicated to care for, but in order to conserve resources, it is advisable, depending on the degree of soiling, to choose a shorter wash time and a colder temperature setting. Spinning with fewer rotations is gentle on the fibres and uses less electricity. Washing in the delicate cycle automatically includes a shorter treatment and lower spin. 
Cotton garments should normally be pulled into shape when damp after washing, so that ironing is not even necessary.

TENCEL™ Lyocell and CUPRO Bemberg™

Our delicately flowing TENCEL™ Lyocell from Lenzing and our Cupro Bemberg™ stay beautiful for a particularly long time if you take care of a few little things:
Use liquid laundry detergent or mild detergent so that the colours remain as brilliant as possible. Coloured detergent is rather unsuitable as it makes the fiber brittle. Garments made of TENCEL™ Lyocell and Cupro Bemberg™ should be hung straight after washing and should not be left in the washing machine when wet. Pull the garment smoothly into shape when damp after washing.

Iron with light pressure and low temperature, otherwise the fibre will become brittle if frequently exposed to high heat and pressure.

Extra Tip: Vinegar as a sustainable softener! For each wash cycle, 30 to 60 millilitres of a neutral and preferably colourless vinegar is sufficient. The vinegar additive can be put in the compartment for fabric softener. Don't worry, you won't smell the vinegar after washing.


Products made of EcoVero™ need special care to keep their great properties: Wash at maximum 30°C preferably with mild detergent. Pull the garment smoothly into shape when damp after washing.


In general, we recommend to treat our lingerie and swimwear as handwash - alternatively, you can machine wash our intimates in the gentle cycle with mild detergent, but a laundry bag is essential: It protects the delicate materials and ensures that fasteners or hangers do not get caught in the washing machine.


Here it is recommended to dry the garments lying down to prevent unhooking and to maintain the shape stability (if necessary, a towel can be placed underneath). It is important not to pull the pieces out of the mold beforehand. They should be dried to their natural fit. This means that a rib, for example, should not be dried in a stretched state, otherwise the garment will be too wide after washing.


In order to enjoy your jeans as long as possible, we recommend to spin the jeans with max. 700 revolutions. Or even better: Do not spin the jeans at all. Use mild or color detergent to protect the fibers and do not use fabric softener since this destroys the spandex fibers in the fabric.