At LOVJOI, we believe in fashion that is more than just beautiful – it is responsible, transparent, and courageous.
Since 2014, we have been committed to radically transforming the conventional fashion industry – ethically, ecologically, and aesthetically, and at the highest level. Our goal is to rethink fashion: Fast fashion is a thing of the past. Today, responsibility is sexy.

We produce in Europe and Turkey, using resource-conserving, vegan materials and guaranteeing fair wages and short supply chains . Our designs combine avant-garde style with responsibility – by women for women who live their style and simultaneously stand up for a better world. We take a clear stance against fast fashion and outdated beauty ideals to create fashion that is authentic and bold.

Transparency isn't a trend for us, it's our commitment. We want you to know where your clothes come from, who made them, and how they were produced. Because only then can we create a fashion world together that is truly sustainable – without greenwashing .

Our designs are timeless and versatile – yet contemporary and individual. Stylistically situated between minimalist simplicity and feminine attitude. Perfect for the modern woman who celebrates and lives her own style while also making a statement for sustainability . At LOVJOI Organic Clothing, we want to inspire women to feel comfortable in their own skin and express their strength and individuality with every outfit.

Our mission: Fashion that changes the world – for a future where style and responsibility go hand in hand. LOVJOI is your first choice for fashion that makes a statement – ​​we stand not just for a product, but for a movement!

Our founder, Verena Benz, born from a personal conviction, conceived this vision. As the owner of an organic food store, she recognized the discrepancy between her desire for fair, sustainable clothing and what was available on the market. That's why she founded LOVJOI – with its own production facility in Dürmentingen, southern Germany. Although we have since discontinued this production due to capacity constraints, our commitment remains the same. We continue to prioritize short supply chains , vegan and resource-conserving materials , and fair and respectful partnerships with suppliers who share our values.

For Verena, taking responsibility is paramount – for her employees, the environment, and society. Her commitment demonstrates that fashion means responsibility – for people, the environment, and society. Our team consists entirely of women who passionately and courageously embrace our vision. Together, we develop designs that combine avant-garde style with responsibility. We take a clear stance against fast fashion and outdated beauty ideals. Our aim is to create fashion that is authentic, stylish, and sustainable – for women who express their personal style while simultaneously working towards a better world.