It all started in 2014: Verena Benz registered a discrepancy in her life: she was already the owner of an organic grocery store for two years, but the clothes she liked from conventional shops were far from being fairly and sustainably produced.

So without further ado she founded LOVJOI - with its own production at the company's location in Dürmentingen, Swabia (district of Biberach). Former refugees also work there in the sewing department. Verena Benz and her team organised family reunions, looked for apartments for them if necessary or helped with bureaucratic hurdles. For the 32-year-old, sustainability begins with her employees. Regular fundraising campaigns are also part of everyday work at LOVJOI.

SUSTAINABLE: VEGAN. FAIR.

Welcome to LOVJOI Organic Clothing!

Developed by women for women, we place particular emphasis on the holistic sustainability of our products, which is anchored in every fiber of our actions. We believe that fashion can not only be beautiful, but also responsible. That's why we focus on environmentally friendly materials and fair production conditions to ensure that our clothes not only accentuate our look, but are also good for our planet.

Our designs are timeless and versatile - yet contemporary and individual. Stylistically located between purist straightforwardness and feminine attitude. Perfect for the modern woman who celebrates and lives her own style but also wants to set an example for sustainability. At LOVJOI Organic Clothing, we want to inspire women to feel comfortable in their own skin and express their strength and individuality with every outfit.

Together, we are creating a fashion world where sustainability and style go hand in hand. Discover our collection and become part of a movement that stands for strong women and sustainable values - at all levels.

Make a change. Be conscious. look great.