At LOVJOI, we believe in fashion that is more than just beautiful - it is responsible, transparent and bold.
Since 2014, wehave been committed to radically changing the conventional fashion industry - ethically, ecologically and aesthetically and at the highest level. Our goal is to rethink fashion: fast fashion was yesterday. Today, responsibility is sexy.

We produce in Europe and Turkey, use resource-conserving, vegan materials and guarantee fair wages and short supply chains. Our design combines avant-garde with responsibility - by women for women who live their style and at the same time stand up for a better world. We take a clear stance against fast fashion and outdated beauty ideals in order to create fashion that is authentic and bold at the same time.

Transparency is not a trend for us, but our aspiration. We want you to know where your clothes come from, who made them and how they were produced. Because this is the only way we can create a fashion world together that is truly sustainable - without greenwashing.

Our designs are timeless and versatile - yet contemporary and individual. Stylistically located between purist straight forwardness and feminine attitude. Perfect for the modern woman who celebrates and lives her own style but also wants to set an example for sustainability . At LOVJOI Organic Clothing, we want to inspire women to feel comfortable in their own skin and express their strength and individuality with every outfit.

Our mission: fashion that changes the world - for a future in which style and responsibility go hand in hand. LOVJOI is your first choice for fashion that takes a stand - we don't just stand for a product, we stand for a movement!

SUSTAINABLE: VEGAN. FAIR.

Welcome to LOVJOI Organic Clothing!

Developed by women for women, we place particular emphasis on the holistic sustainability of our products, which is anchored in every fiber of our actions. We believe that fashion can not only be beautiful, but also responsible. That's why we focus on environmentally friendly materials and fair production conditions to ensure that our clothes not only accentuate our look, but are also good for our planet.

Our designs are timeless and versatile - yet contemporary and individual. Stylistically located between purist straightforwardness and feminine attitude. Perfect for the modern woman who celebrates and lives her own style but also wants to set an example for sustainability. At LOVJOI Organic Clothing, we want to inspire women to feel comfortable in their own skin and express their strength and individuality with every outfit.

Together, we are creating a fashion world where sustainability and style go hand in hand. Discover our collection and become part of a movement that stands for strong women and sustainable values - at all levels.

Make a change. Be conscious. look great.