Jeans PAULEENA

The advantages of flax fiber are considerable: the flax plant requires significantly less water to produce compared to the same amount of cotton. With flax, natural rainfall is sufficient for plant growth and no additional irrigation is required. Flax is very undemanding and even thrives on poor soils. In addition, 5 times less (or no) pesticides and fertilizers are used when growing flax, as flax is not as susceptible. Flax cultivation is resource and environmentally friendly. Linen is processed mechanically and no chemicals are required.

Even smarter: we use recycled linen from production waste as filling material for our outdoor jackets.

Cupro is produced by the company Asahi Kasei under the name Bemberg in a very closed cycle. Waste from cotton production (the cotton linters) is used for this. This optimized draw spinning process works with a solution of copper, ammonia and cellulose. What is new are closed water cycles and the almost complete recovery of all active ingredients used.
For example, 99.9 percent of the copper is separated from the waste water and recovered for the manufacturing process. The residues that remain in the water are so small that they easily meet Japanese standards - and the Japanese standard is demanding by international standards. The recovered fibers themselves are Oeko-Tex 100 certified and are therefore excellent in terms of their skin compatibility.

Cupro from Asahi Kasei is even organic. These fibers are often referred to as 'Bemberg silk'. They are silky soft, hardly crease and hold their color particularly well, as well as being very durable.

TENCEL™ is a brand of Lenzing AG in Austria, in which the lyocell fibers used come from the renewable raw material wood. Fiber production is particularly environmentally friendly due to the closed loop of the manufacturing process. The wood and the pulp used by the Lenzing Group are obtained from certified and controlled sources. TENCEL™ fibers are biodegradable and compostable and can be completely returned to nature. They have a very smooth surface with a silky feel, warm almost as well as virgin sheep's wool, are as cool as linen and more absorbent than cotton.

LENZING™ ECOVERO™ viscose fibers are made exclusively from certified and controlled wood sources and are produced with significantly less fossil energy and water than generic viscose. The production of LENZING™ ECOVERO™ fibers causes 50% less emissions and water pollution compared to conventionally produced viscose. They are certified with the internationally recognized EU Ecolabel. This label for environmental awareness is only awarded to products and services that have a significantly lower environmental impact throughout their entire life cycle: from raw material extraction and production to distribution and disposal. The pleasantly silky and light feel of LENZING™ ECOVERO™ viscose fibers perfectly complements our designs.

Recycled polyester from production waste helps to significantly reduce the waste problem: Expressed in figures, one tonne of recycled polyester saves around 5.7 cubic meters of waste. In addition, recycling offers immense potential savings in terms of the energy used: compared to the production of conventional cotton, and of course compared to the production of new polyester, studies have shown a potential saving of between 40% and 85%. The same applies to the use of water, where up to 90% of the water used can be saved compared to initial production.