The advantages of flax fiber are considerable: the flax plant requires significantly less water for production compared to the same amount of cotton. With flax, natural rainfall is sufficient for plant growth and no additional irrigation is needed. Flax is very undemanding and thrives well even in poor soils, plus 5 times less (to none) pesticides and fertilizers are used when growing flax because flax is not as susceptible. Flax cultivation is resource and environmentally friendly. Flax is processed mechanically and no chemicals are needed.

Even smarter: We use recycled linen from production waste as filling material for our outdoor jackets.

Cupro is produced by the Asahi Kasei company under the name Bemberg in a very closed loop. For this purpose, waste from cotton production (the cotton linters) is used. This optimized stretch spinning process works with a solution of copper, ammonia and cellulose. What's new are closed water loops and the almost complete recovery of all active ingredients used.
For example, 99.9 percent of the copper is separated from the wastewater and recovered for the manufacturing process. The residues that remain in the water are so minor that they easily meet Japanese standards - and Japanese standards are demanding by international standards. The recovered fibers themselves are Oeko-Tex 100 certified and thus excellent as far as their skin compatibility is concerned.

Cupro from Asahi Kasei is even organic. These fibers are also often referred to as ‚Bemberg-Seide‘. They are silky soft, hardly wrinkle and hold the color particularly well, moreover, they are very durable.

TENCEL™ is a brand of Lenzing AG in Austria, where the lyocell fibers used come from the renewable raw material wood. Fiber production is particularly environmentally friendly due to the closed-loop nature of the manufacturing process. The wood and the pulp used by the Lenzing Group are obtained from certified and controlled sources. TENCEL™ fibers are biodegradable and compostable and can be completely returned to nature. They have a very smooth surface with a silky feel, are almost as warm as virgin sheep's wool, similarly cool as linen and more absorbent than cotton..

LENZING™ ECOVERO™ viscose fibres are produced exclusively from certified and controlled wood sources and with significantly less fossil energy use and water than generic viscose. The production of LENZING™ ECOVERO™ fibres causes 50% less emissions and water pollution compared to conventionally produced viscose. They are certified with the internationally recognised EU Ecolabel. This label for environmental awareness is only awarded to products and services that have a significantly lower environmental impact throughout their life cycle: from raw material extraction and production to distribution and disposal. The pleasantly silky and light feel of LENZING™ ECOVERO™ viscose fibres perfectly complements our designs.

Recycled polyester from production waste helps to significantly reduce the waste problem: Expressed in figures, one tonne of recycled polyester saves around 5.7 cubic metres of waste. In addition, recycling has an immense savings potential in terms of the energy used: compared to the extraction of conventional cotton, and of course compared to the new production of polyester, studies have shown a percentage savings potential of 40% up to 85%. The same applies to the use of water: compared to the initial production, up to 90% of the water used can be saved.

We have always been vegan - since May 2021 LOVJOI has also been PETA-approved vegan certified. More than 1,000 companies and brands are allowed to use the logo because they guarantee that their products do not contain materials of animal origin such as leather, silk, feathers, fur, bones, etc. - LOVJOI is one of them. We are proud of that.

With the strictly controlled organic guidelines, the toxic defoliants, pesticides and artificial fertilisers commonly used in the production of cotton, which cause demonstrable damage to the environment, are avoided here in particular. Since 16% of the world's pesticides are used in the production of cotton, it is particularly important to use more sustainable alternatives, such as organically produced cotton. Only cotton from controlled organic cultivation is used in LOVJOI products.

The production of this sustainable and breathable fibre is based on nylon waste. Through an innovative regeneration process, the waste materials from the main production of Fulgar are reprocessed and resources are saved enormously as a result. Compared to conventional polyamide production, this means savings of over 9% water and 8% emissions. Q-NOVA® is also certified with the GRS (Global Recycling Standard) seal, the EU Ecolabel and the OEKO-TEX Standard 100.

An innovative product family offering two sustainable solutions for premium stretch yarns:

1. ROICA™- yarn NO. 1 consists of more than 50% recycled production waste and is thus GRS (Global Recycling Standard)-version 3 certified. This is a certification from Textile Exchange.

2. The second ROICA™ yarn meets all the requirements of the "Cradle to Cradle" principle and has been tested for its impact on people and the environment. The aim is to eliminate all toxic and unidentifiable chemicals to produce a yarn that can decompose at the end of its life without leaving harmful residues. ROICA™ has been certified as „Environment compatible“ by Hohenstein.

This nylon is made from 100% production waste.

The manufacturing process generates about half the CO2 emissions of conventional nylon production.

Made from 74% Reco Nylon and 26% Roica, our slightly sheer tulle is modern, sporty, sexy and super sustainable.