- PETA-Approved Vegan
XS | S | M | L | XL | |
---|---|---|---|---|---|
Brust | 76-80cm | 82-86cm | 88-92cm | 94-98cm | 100-104cm |
Taille | 61-65cm | 67-71cm | 73-77cm | 79-83cm | 85-89cm |
Hüfte | 86-90cm | 92-96cm | 98-102cm | 104-108cm | 110-114cm |
Lace: 88% polyamide (Q-NOVA®), 12% elastane (ROICA™)
Luxury and Sustainability
The high-quality processing of sustainable and vegan materials is a matter of course for us. But our quality standards go far beyond this: every ingredient - up to 20 components for complex models - is selected with the utmost care and checked for sustainability. Our aim is always to further improve the solutions we find - with a view to the entire production chain. All ingredients meet the highest requirements with regard to the use of skin and environmentally friendly chemicals and comply with the OEKO-TEX® standard 100.
Processing is carried out in collaboration with long-standing, trusted partners in Portugal and Tunisia.
Our range is PETA-Approved vegan certified and shows once again that luxury can also be vegan and sustainable: for example with Tencel or Ecovero, wonderful and temperature-regulating fabrics that are in no way inferior to silk, but are made from sustainably grown wood. Or our natural undyed denims, which are produced in a way that conserves water and resources.
ORGANIC COTTON
Tencel™
ECOVERO
Our high-quality materials at a glance
The advantages of flax fiber are considerable: the flax plant requires significantly less water to produce compared to the same amount of cotton. With flax, natural rainfall is sufficient for plant growth and no additional irrigation is required. Flax is very undemanding and even thrives on poor soils. In addition, 5 times less (or no) pesticides and fertilizers are used when growing flax, as flax is not as susceptible. Flax cultivation is resource and environmentally friendly. Linen is processed mechanically and no chemicals are required.
Even smarter: we use recycled linen from production waste as filling material for our outdoor jackets.
Cupro is produced by the company Asahi Kasei under the name Bemberg in a very closed cycle. Waste from cotton production (the cotton linters) is used for this. This optimized draw spinning process works with a solution of copper, ammonia and cellulose. What is new are closed water cycles and the almost complete recovery of all active ingredients used.
For example, 99.9 percent of the copper is separated from the waste water and recovered for the manufacturing process. The residues that remain in the water are so small that they easily meet Japanese standards - and the Japanese standard is demanding by international standards. The recovered fibers themselves are Oeko-Tex 100 certified and are therefore excellent in terms of their skin compatibility.
Cupro from Asahi Kasei is even organic. These fibers are often referred to as 'Bemberg silk'. They are silky soft, hardly crease and hold their color particularly well, as well as being very durable.
TENCEL™ is a brand of Lenzing AG in Austria, in which the lyocell fibers used come from the renewable raw material wood. Fiber production is particularly environmentally friendly due to the closed loop of the manufacturing process. The wood and the pulp used by the Lenzing Group are obtained from certified and controlled sources. TENCEL™ fibers are biodegradable and compostable and can be completely returned to nature. They have a very smooth surface with a silky feel, warm almost as well as virgin sheep's wool, are as cool as linen and more absorbent than cotton.
LENZING™ ECOVERO™ viscose fibers are made exclusively from certified and controlled wood sources and are produced with significantly less fossil energy and water than generic viscose. The production of LENZING™ ECOVERO™ fibers causes 50% less emissions and water pollution compared to conventionally produced viscose. They are certified with the internationally recognized EU Ecolabel. This label for environmental awareness is only awarded to products and services that have a significantly lower environmental impact throughout their entire life cycle: from raw material extraction and production to distribution and disposal. The pleasantly silky and light feel of LENZING™ ECOVERO™ viscose fibers perfectly complements our designs.
Recycled polyester from production waste helps to significantly reduce the waste problem: Expressed in figures, one tonne of recycled polyester saves around 5.7 cubic meters of waste. In addition, recycling offers immense potential savings in terms of the energy used: compared to the production of conventional cotton, and of course compared to the production of new polyester, studies have shown a potential saving of between 40% and 85%. The same applies to the use of water, where up to 90% of the water used can be saved compared to initial production.
characterized by a love of nature, animals and the joy of fashion
It all began in 2014: Verena Benz noticed a discrepancy in her life: she had already owned an organic store for two years, but the clothes she liked from conventional stores were anything but fair and sustainably produced.
So she quickly founded LOVJOI - with its own production at the company's site in Dürmentingen in the Swabian district of Biberach. Former refugees also work there in the sewing shop. Verena Benz and her team organized family reunions, looked for apartments for them if necessary and helped with bureaucratic hurdles. For the 32-year-old, sustainability starts with her employees. Regular fundraising campaigns are also part of everyday working life at LOVJOI.
Founder of LOVJOI
Verena Benz
LOVJOI Kleidung soll bei jedem, ob KundIn, LieferantIn oder MitarbeiterIn Freude verursachen.
All management positions are held by women - some of them part-time. Verena Benz is a mother herself and is passionate about the compatibility of family and career and the advancement of women.
A lot has happened since 2014: the LOVJOI range now not only includes classic women's outerwear, but also underwear, jeans, swimwear and even shoes. LOVJOI is an elegant label for sustainable couture that aims to complete the identity wardrobe of its customers.
Whether with a statement piece or dressed from blouse to shoe and coat in LOVJOI: With our sustainable ready-to-wear couture styles, LOVJOI supports its strong LOVJOI customers in every situation in life, with the perfect key pieces for their personal Identity Wardrobe. The styles can be combined and used in as many ways as the customers' wardrobes. For every size from XS-XL, LOVJOI offers the perfect statement piece to stand out. Sustainable couture in a class of its own. Fashion that stands out, inspires - and meets the highest standards of quality, durability, the environment and manufacturing conditions.