Sustainable Couture made in Europe

Thats where fashion dreams are made: Essentials handcrafted in Germany!

In our own studio in Dürmentingen in southern Germany, we lovingly produce sustainable favourite pieces for you. All our essentials are made here. These include the all-time favourites made of Tencel, such as the BOCA blouson, STAINE jumpsuit, STAINE HALF-SLEEVE, SANDROSE culotte and TAVIRA pants. These are hand-sewn for you by our long-standing team, which also includes former refugees and people with few prospects on the primary labour market. And here, in our creative bubble, we also develop the designs for our new collections. This is where the LOVJOI heart beats, where sustainable couture comes to life.


When producing our denim, intimates, shoes and swimwear, we also cooperate with long-standing, family-run partner companies in Portugal, Turkey and Tunisia, whose social and quality standards are in no way inferior to our own production. We regularly visit the production facilities to see for ourselves the conditions prevailing there. For all of our products, we guarantee fair pay for workers along the production chain, compliance with important safety and environmental standards, the highest quality and the most sustainable product solutions from materials to shipping.

Our production facilities in Tunisia and Turkey are also GOTS certified.