A woman's daily business - AUTUMN/WINTER COLLECTION 2022

Every day we rewrite our own story. Every day is a new beginning and every day we need clothing that supports and underlines us and our personality in every situation. With the LOVJOI Sustainable Couture fall/winter collection, we are writing fair fashion history - we are redefining what premium class sustainable fashion can look like. With our ready-to-wear couture collection “A Woman's Daily Business” we support our strong LOVJOI customers in every situation, with the perfect key pieces for their personal identity wardrobe. Our styles can be combined and used in as many different ways as our customers' wardrobes. For every size from XS-XL we have the perfect statement piece to stand out. Sustainable couture at its best.

Whether with a statement piece or dressed in LOVJOI from blouse to shoe: LOVJOI wearers can reinvent themselves every day and - and become their own fashion role model with the stylish it pieces that are named after famous icons of contemporary history . Fashion that stands out, inspires – and meets the highest demands on the environment and manufacturing conditions.

Natural, soft colors meet exciting print designs. Cozy knit with fringed details contrasts with purist clothing. Feminine ruffles, cache-coer necklines and voluminous sleeves are accompanied by avant-garde details such as the metal fringes from our jersey series. When selecting materials, LOVJOI relies on the diversity of nature and wonderful feel. Our styles are a means of expressing your own personality.