SPRING/SUMMER 2022
Perfect looks from Sunday to Sunday
I spontaneously grabbed my handbag on demand and left the house, let's see what happens. I invited life and it accepted. Oh yes, what am I going to wear? That question does not arise. My favourite outfit of course, soft flowing Tencel with marble print or felines of prey adorning my skin, and a little lipstick if I feel like it. Today, anything can happen. And I'm looking forward to it.
With our Summer Collection in GOTS-Quality, we are taking a step towards sustainable couture and setting an example for the versatility and changeability of organic fashion - exciting, authentic, feminine. For example with our undyed demin series: because no dyeing process is necessary, our jeans are super environmentally and water-friendly. We use raw, undyed cotton in its natural shade - a summery, delicate light ecru, which is great to combine with our blouses and tops in Tencel or knitwear, with print or moire structure. The collection is complemented by elegant jumpsuits and flowing maxi dresses with extravagant prints for business and leisure. LOVJOI accompanies you this summer in your colourful and diverse everyday life - every day, from Sunday to Sunday.
